On my mission to find beautiful and unique clothing for my little girl Amelia, I spent many hours browsing the web, reading blogs and magazines; sifting through the boring and mundane to find that something special that really jumped out at me. And that is exactly what Spanish label Violeta e Federico did. Their designs are classic but casual. The kind of clothing you can pop your little one into every day, whether it’s a catch up with friends at a cafe or a play at the park.
Natalia, one of the three women behind Violeta e Federico speaks with us about the inspiration behind the label.
Can you tell us a little bit about Violeta e Federico for those readers who haven’t yet discovered you? VeF was born in Barcelona. Owned by 3 women that wanted to create a stylish and comfortable baby collection, something between tradition and modernity, lovely and functional (easy to wear and easy to wash)… clothes with soul for babies with personality.
When did you get started and what was your inspiration? Violeta e Federico was born 5 years ago, when my second daughter was born. My 2 daughters were my main source of inspiration. I have always been interested in fashion, but I didn’t know much about baby/children’s fashion until my first daughter was born. In that moment a lot of brands were coming out in France; Belgium or the Nederlands, but you couldn’t find them in Spain.
What do you most enjoy about what you do? Starting a new collection. New fabrics, fresh ideas. Creating all the time. Reinventing.
What do you feel makes your work unique? We are a small company and that is what makes our work unique. We work with small workshops specialized in baby clothing, so that makes possible that every customer can personalize the collection, making it fit perfectly in different countries, different styles and different kind of stores.
Do you have a favourite item of clothing to design? Rompers. I love baby rompers. I think is the most comfortable piece of clothing for mothers and babies, and they look so sweet…
What is your favourite ‘indulgence’ that is just for you? Hand knitted collection… I really love our new hand knitted braided rompers.
Do you have a favourite city for shopping ? I love shopping everywhere and I can find very nice shops all around the world, but no where like Paris… There are incredible shops in every small street, in every neighborhood window shopping is amazing…. Definitely , Paris is my city…
A snapshot of Natalia’s workspace shows her family are always there to inspire her.
The Violeta e Federico collection has just arrived at our doorstep, and will be available for purchase at Millie Abroad very soon.